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Can anyone can be an influencer?
October 17, 2016
Case in point, we had a
meeting with Claire Hobson from The Future Laboratory and Claire
Hobson Consulting—but before we even got
to talking about trends, Claire mentioned she had lost 14 lbs. She wasn’t
hungry. Her skin glowed. Her hair was shiny and smooth.
Here is what we learned.
She’s using the Dyson
Supersonic Dryer. She went on the Clean Program for 21 days, giving up
caffeine, alcohol, et al. To tone some spots, she used SculpSure. How does all
of this affect me? Right now I’m online buying a Dyson Supersonic. I’m
investigating the more reasonable seven-day version of the Clean Program. And
as for SculpSure, sounds intriguing.
Look,
I'm not endorsing any of this, but it just goes to show what word of mouth can
do. (I hope she doesn't stop speaking to me.)
On The Beauty Scene This Week…
May 25, 2016
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From left to right: Pete Born, WWD; Claire Hobson, The Future Laboratory; Marc Rey, Shiseido Americas Corp.
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Givaudan: An Odyssey of Flavours and Fragrances
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Lori Singer, Coty Inc; Carlotta Jacobson, CEW; Kate Greene, Givaudan, at Givaudan.
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Jill Scalamandre, Shiseido Americas Corp. and CEW Chairwoman with Catherine Walsh, WALSH HOUSE, at the Robertet event.
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The Robertet event at The Met.
- Marc
Rey, CEO Shiseido Americas, made his beauty debut at CEW’s Global Trends Report
event Monday evening. For those who didn’t attend, you missed a Q&A with
the French CEO and WWD’s Peter Born, where Marc spoke on the challenges facing
luxury beauty. He also touched on trends, such as our need to feel that we are
benefitting emotionally from products, not only to look good, but to show off
the effects to others. Kicking off the event was The Future Laboratory’s Claire
Hobson. She presented a deep dive into the five key stages experienced between
luxury and consumers. One that stands out is the rising number of consumers and
brands who are responsible and aware, anchored in values such as ethical and
community initiatives.
- Two
fragrance houses held events this week, inspired by art.
- Givaudan celebrated the launch of its 232-page coffee table anthology, An
Odyssey of Flavours and Fragrances. The book takes you through a journey of taste and
smell, is visually
beautiful with original photography, and looks like a good read with many powerhouse
contributors.
- Robertet, the Grasse-based fragrance
house, held a private tour of the Manus X Machina exhibit at the
Metropolitan Museum of Art. The show explores how artisans are reconciling the
hand and the machine-made, much like Robertet applies both its French savoir
faire and cutting edge technology to the development of natural perfumery
ingredients and its couture fragrances.
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